Interior view of Fender Visitor Centre
Fender Visitor Center

Fender has announced the opening of a Visitor Center in Corona, California, and is offering tours of the Fender Factory and famous Custom Shop.

Interior view of Fender Visitor Center
Fender Visitor Center

Fender says:

Inside the 8,600-square-foot Visitor Center, located near Fender’s historical Southern California birthplace, museum-quality exhibits include interactive displays of modern Fender musical products, historic instruments, rare photographs and artifacts, a tribute to Leo Fender, the Fender Hall of Fame, video presentations on the evolution of the electric guitar (including rare archival footage), displays presenting reflections on Fender by musicians throughout the history of modern music, and much more.

The facility also includes a retail shop where visitors can browse and purchase Fender apparel, accessories, collectibles and other items. Guests can also purchase an instrument, or even design and purchase their own instrument. The Visitor Center also serves as the starting and concluding points for the free public tours of the adjacent Fender factory and world-famous Fender Custom Shop.

More at the Visitor Center website